Cars for 'comfort' 5373

On Tue, 12 Apr 2005 16:44:27 +0000 (UTC), "Brimstone"

Er... actually, yes, I absolutely am suggesting that.

It's a sweeping generalisation, but IME correctly positioned marketing can be incredibly powerful.

I work at a comfortable distance from my employers marketeers, but the one thing I have learned from them over the years is: perception can be reality if you can make the perception persuasive enough.

Again, IME, some groups of people are heavily influenced by advertising. I don't know who those groups are, but the marketeers have a pretty good handle on whose buttons they can push and who isn't responsive to certain types of advertising. Like there are people who actually buy stuff from email spammers.

I like to think I can make up my own mind, and you probably can too, but there are lots of 'sponges' out there just waiting to soak up advertising and marketing blurb. I fear the truth might be that I reject overt advertising, but might respond subconsciously to subtle cues.

As I've been in the mood for providing examples lately... I offer you the sheer number of branded articles of clothing to be seen in any street in the UK today. Somehow it's become fashionable to become an unpaid walking billboard. In fact, it's worse than that, you're paying them to wear their advertising.

I'm drifting wayyyy off topic here, so I'll shut up now.

HVB.