fuel economy in car commercials 4742Yes, but it's not a 1-1 correlation. I can see with the Prius some people will just not like the car. I didn't care for the rear seat headroom at all (or lack...
I've noticed three times in the past week fuel economy has been mentioned in a car commercial I have seen. It's interesting to watch because normally I don't think fuel economy is mentioned at all.
The Toyota Prius car commercial didn't talk about actual fuel economy much (other than a vague sense it was good), just a generalized feel-good "green car" message with a haughty tone (even the bicycle and people weren't going anywhere, right? And they are zero emissions (not counting the burrito, er, emissions... oh, and that motorcycle gets over 55-65 mpg already), likely appealing to a demographic that is less interested in dollars-and-cents savings than a vague feeling of moral superiority; well-heeled liberals, way (high-tech, gadgety efficiency the new horsepower?)
One time fuel economy was touted as a benefit briefly, among other features. I forgot what it was- maybe a minivan?
The other time it was a Chevy-Ford commercial (again, my memory is fuzzy, but it was an American car, I'm sure), and a little defensive. Some guy talking about how "my friend's car gets 40-50 mpg... my car gets 30 mpg (on the highway, no doubt)... but hey I have 140 horsepower". Sounds like a panic ad. With rising gas prices, can't you just smell the fear?
